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NEW KFC ADVERTISING CAMPAIGN EXPOSES SCORCHING CHICKEN PATTY Sydney, Australia – 13 December 2011 - KFC Australia yesterday launched a cheeky advertising campaign that exposes the quality of its competitors’ processed chicken patties. Using colourful puzzle blocks to show how its competitors build, break apart and fuse together a chicken patty, the TVC highlights the superior quality of the chicken in KFC’s Zinger® burger. Nikki Lawson, Chief Marketing Officer, KFC SOPAC, said the new advertising campaign which is being rolled out nationally across television, radio, digital and print channels this week, was developed to reinforce that KFC cooks with 100% chicken breast fillets from trusted, local suppliers. “There are currently a lot of chicken claims out there. This advertising campaign clears the air and demonstrates how KFC prides itself on delivering 100% whole, chicken breast fillets cooked in store by our dedicated cooks. This commitment to great tasting authentic chicken is part of our heritage and our DNA, passed down from the Colonel to generations of Australians. “In fact, we are so confident in the superior quality and great taste of our chicken products that this week we invite Australians to taste it for themselves. Visit your local KFC store on Thursday and when you purchase a Zinger® burger we will throw in a regular chips and drink on us.” The deal will run all day on Thursday 15 December at KFC stores right across Australia. The advertising creative was developed by Ogilvy in partnership with MediaCom. To view the TVC online visit: http://youtu.be/dHYW55xvwho For more information about KFC visit www.facebook.com/KFCAustralia or www.kfc.com.au/ For further information, please contact Edelman: The Colonel Has a New Secret: KFC Discovers Unpublished “Food Autobiography” Written by Colonel Sanders Four Decades Ago Hidden in Archive Storage FacilityAnnouncement of Rare Autobiography Comes on 11/11/11, a Significant Date for the Brand Known for 11 Herbs and Spices; Book Includes Colonel’s Life Lessons Plus a Collection of His Favorite Home-Style Recipes Collected Throughout His Lifetime
Sydney, Australia, 11 November, 2011 – KFC, the brand famous for 11 herbs and spices announced today that it has discovered an unpublished “food autobiography” of the company’s founder, Colonel Harland Sanders, hidden in the company’s Louisville archival storage facility for the past 40 years. The original autobiography provides an authentic look into the life of the world’s legendary entrepreneur and is centered on his passion for food, hard work and the importance of home-style country cooking. In it, the Colonel shares his personal memoirs and perspectives, life lessons, anecdotes and stories about everything from food to family, business, hard work, customers and franchisees and importantly, some of his own favourite personal recipes. An excerpt from the opening chapter reads: “This is a new kind of book. There’s never been another written like it as far as I know. It’s the story of a man’s life and the story of the food he’s cooked and eaten, running right along with it. The food I’ve liked, the work I’ve done and the way I think are all the same thing. I’m going to tell how I grew up and at the same time how you can have the kind of food I grew up on. I’m making room in these pages for real old-time American country and farm cooking before it’s forgotten. I was a farm boy and lean toward farm cooking. To me, my recipes are priceless.” The Colonel learned to cook down-home, country-style food at an early age from his mother and carried those skills with him throughout his life. In the “food autobiography”, he shared for the first time his personal collection of favourite recipes that he gathered and perfected over his lifetime, including his very first recipe to make light bread which he mastered at age seven. A range of dishes are included for breakfast, lunch and dinner, with instructions on the right way to make biscuits, pancakes, omelettes, casseroles, pies and much more. One of his goals for the unpublished book was to provide inspiration and practical lessons for the home cook as well. “We’ve uncovered a new secret of the Colonel’s and we want to share it with millions of KFC fans around the world,” said Roger Eaton, Chief Executive Officer, KFC Corp. US “Colonel Sanders was a lifelong cook and sage and his life lessons are just as powerful and relevant today as they were forty years go. He is known for creating delicious home-style meals, developing recipes from scratch and sharing his strong beliefs with friends and family along the way. That’s why we are so delighted to let KFC fans know we will be releasing the ‘food autobiography’ next year,” added Eaton. “Australians have always loved the taste of Colonel Sanders’ original recipe chicken, made with a secret blend of 11 herbs and spices,” said Nikki Lawson, Chief Marketing Officer, KFC Australia. “We look forward to sharing more great-tasting recipes with Australians in the coming months.” At the age of 65, Colonel Sanders turned a $105 Social Security check into a global chicken empire and until his death at the age of 90, traveled 400,000 kilometres a year visiting KFC restaurants worldwide. The original manuscript for the “food autobiography” was discovered by accident by a 30-year veteran of the company who immediately realised the value and significance of the find. The Company believes that if someone less knowledgeable about the brand had found the document, it likely would have stayed in the archives and remained undiscovered for years. The original “food autobiography” has been put in the KFC’s vault, next to the Secret Original Recipe®, which the Colonel made famous. About KFC About Colonel Sanders Australian Media Enquiries: Dan Blyde KFC AUSTRALIA FIRST TO REMOVE TOYS FROM CHILDREN’S MEALS25th August 2011KFC Australia has taken the industry lead by announcing that it will no longer provide toys with any children’s meals. KFC Corporate Affairs Manager, Zac Rich, said giveaway toys had been introduced during a very different era but the concept had now had its day. “From KFC’s point of view it is definitely time to move on. We think the idea of toys being given away with meals has had its day and we’re pleased to be taking the lead in removing them,” he said. “For three years now, KFC has taken a very clear position to not advertise or actively promote our children’s meals but this is the next step in removing so-called pester power at our stores altogether. “KFC was a founding member of the Australian Quick Service Industry Initiative for Responsible Advertising to children and the withdrawal of toys continues our commitment to the principles we signed up to. “We hope this decision today will support parents in making dietary decisions on behalf of their children which aren’t influenced in any way by pressure to choose the meal that has a toy,” Mr Rich said. Stores across the country have been advised that, effective immediately, toy stocks will not be replenished. Some KFC outlets have already run out and others will exhaust their stock shortly. KFC Australia’s decision to remove toys is one of a number of initiatives the company has been rolling out to encourage more responsible food choices and improve the nutritional profile of its products. Other initiatives include
Further information about KFC Australia KFC is the second largest Quick Service Restaurant brand in Australia. We have over 600 stores across the country – in KFC Australia owns and operates 160 stores with the remainder owned by our community of 53 franchisees. We employ around 20,000 people and are a Registered Training Organisation, investing over $300,000 in training and nearly $650,000 in training incentives annually. Media Contact: Dan Blyde KFC The DoubleMedia Release28 March 2010Ultimate man-time meal hits Australia as KFC bring’s ‘The Double’ down under KFC has answered the call from fans with today’s announcement: ‘The Double’, the first-ever bun-less burger that smashed sales records in the United States and Canada, will be available in stores across Australia this week.Featuring two tasty fresh 100% breast fillets, two slices of cheese and bacon, The Double will appeal to young men left unsatisfied by traditional burgers. As one of the ‘manliest’ burgers around, KFC is marking the launch with a ‘Month of ManTime’ in which Australian men are encouraged to enjoy and spend more time with their mates. Beginning March 30, the day ‘The Double’ is available in stores nationally, this one-month celebration couldn’t have come at a better time. New research reveals 91 per cent of Australian males look forward to ManTime. Yet men who are married or in a relationship are less likely to say they get enough ManTime than men who are single. Even more interestingly, ‘bromance’ is alive and well in Australia with one in five men saying they’d rather have ManTime than sex! ‘The Double’ – The Manliest Meal Perfect for the occasional ManTime meal, ‘The Double’ is a first-of-its-kind menu option for Australia. The burger features the great taste KFC is known for – without the bun. Available in two varieties,’The Double’ Original includes two tasty fresh 100% Original Recipe breast fillets, two slices of cheese, bacon and Smoky BBQ sauce, and ‘The Double’ Zinger features two crunchy fresh 100% Zinger breast fillets, two slices of cheese, bacon and KFC’s famous Supercharged Sauce. KFC Australia’s Chief Marketing Officer Nikki Lawson says, “We’re really excited to be bringing this product to Australian shores. As one of the most successful burgers in KFC history, with more than 15 million sold globally to date, we believe this product will satisfy the appetites of fans across our country. We’ve only brought it down under for a limited time so make sure to grab your mates and head in store to try one.” With 47 grams of protein but less fat than most popular burgers, ‘The Double’ Original is an option for times when men are with their mates, are hungry, and need something to satisfy the hunger a regular burger simply cannot fill. With the majority of men saying ManTime happens only once aw eek, this cheeky treat will definitely satisfy. ManTime is for Mates KFC’s research has confirmed that not only is ManTime a reality, more than 90 per cent of Aussie men look forward to it – a time when blokes just get to be themselves and spend time alone or with their mates. MEDIA RELEASE Research also revealed that a favourite ManTime activity is eating. And manly eating just wouldn’t be the same without meat – three out of four men thought their idea of a perfect ManTime meal had to include meat, and that same percentage looked forward to choosing what they wanted to eat. With this in mind, KFC felt they had a duty to provide a manly meal for the men of Australia and provide the ultimate ManTime indulgence – The Double, the burger of choice for the men of Australia. In addition to ‘The Double’ being available for four weeks in mainland Australia and six weeks in Tasmania, KFC is encouraging men to hang out with other men, and just be men, by celebrating Month of ManTime from 30 March to 26 April. KFC will offer great ManTime prizes on its Facebook page. The Win ManStuff competition invites you to: - Grab The Double at any KFC store Launch timings The Double will be available in Queensland from today, and will be available nationally on For comment on ‘The Double’ launch contact: Lena Sachs Danny Wong For Corporate Affairs/Regulatory enquiries: Zac Rich KFC Big Bash Club CompetitionWinners Announced17th January 2011KFC has continued its support of community cricket in Australia this year by giving cricket clubs the opportunity to win Twenty20 tickets, merchandise and big bucks. Clubs entered by visiting the KFC website and explaining in 25 words or less why their club deserves the prize. The competition closed on 26th December 2010. KFC would like to thank all entrants and congratulate the following prize winners: Grand Prize Tier 2 Prize: Spreyton Cricket Club – TAS Runners-Up Prizes
Cricket Australia Merchandise:
GROWING KFC AUSTRALIA FRANCHISE NETWORK TARGETS NEW RECRUITSDecember 2010KFC Australia continues to expand its extensive national network of almost 600 restaurants with the recent opening of KFC Chinderah, located south of Tweed Heads. The store will employ over 50 staff from the local area and will be operated by newly recruited KFC franchisees, Ben and Karolyn Turner. Ben and Karolyn decided to take the plunge and set up shop in Chinderah, on the NSW North Coast, due to the strong growth in the local area as well as the long proven success formula of the KFC brand both Australia, and globally. ”We selected KFC as a franchise due to the strong brand history and performance in the Quick Service Food industry within Australia for the past 40 years. KFC Australia builds good relationships with its franchisees, and has provided very positive and encouraging feedback to us during our franchise selection process,” said Ben. Approximately 70 per cent of KFC restaurants in Australia are franchised and franchisees have an average tenure of about 15 years, underscoring the appeal of the brand which has enjoyed nine years of sales growth. KFC plans to open a further 150 new stores in the next four years, creating fresh opportunities for new franchisees to join the highly successful system. Ben spoke of his excitement to be joining the growing international brand which has over 40 years of experience in franchisee relationships in Australia.”KFC serves over two million customers every week it is a very powerful brand. As we are both previous employees with KFC Australia, we know well how franchisees are supported which made us very comfortable joining the brand as business owners,” added Ben. The husband and wife team are among the first to take up the latest raft of new opportunities on offer from KFC, with the leading global chicken franchise set to open 22 of the 150 new stores this year alone. There are currently new or existing opportunities in Sydney, Adelaide and Darwin.
KFC CONTINUES COMMUNITY CRICKET SPONSORSHIP IN 2010/20119th November 2010KFC has announced its continued support of community cricket in Australia, giving cricket clubs the chance to win big bucks this season. Following on from KFC’s support of community cricket last year, this summer will see at least 16 clubs given the chance to take some much needed funds back to their clubhouse. This year KFC will be challenging clubs from all over Australia to compete for cash mid-innings during the KFC Big Bash. To be in with a chance, keen clubs can head to KFC.com.au and explain in 25 words or less why their club is the best in Australia. During mid-innings, the chosen clubs will have to work as a team to catch cricket balls fired high in the air, earning money for their club. In addition, clubs can win prizes such as signed cricket bats, which can be used for fundraising activities in their community. “KFC has a long-standing relationship with Cricket Australia, and it’s incredibly rewarding to give something back into community clubs”, says KFC’s Paul Meishcke. “This year we are continuing to support elite level cricket through the international and domestic Twenty20 sponsorships, as well as launching the second year of our Community Cricket programme, aimed at supporting and developing the sport of cricket at a grass roots level.” “Cricket in this country forms the heart of many communities, bringing people together in sport and fun. Community cricket is the breeding ground for the future generations of cricketing excellence and is every bit as important as the club and national level game. KFC is committed to supporting and rewarding fans and players at all levels of cricket.” Watch out for some uniquely KFC activities through the matches this summer and check out Kfc.com.au for information of how you can get involved. KFC has been the official restaurant of Australian cricket since 2003 and is has been the proud major sponsor of the Australian international and domestic Twenty20 series since its inception. KFC is pleased to have seen the game grow from its infancy, into the powerhouse it has become today. CLOSED LOOP RECYCLING15 September 2010You’ve just finished a delicious KFC meal and thoughtfully disposed of your litter. But what next? Ever wondered what happens to your old Zinger wrapper, empty Variety bucket or your used Krusher cup? This video will show you the journey of your used packaging. We follow your litter from the store to processing plant, right up to its regeneration into a new product. We call it Closed Loop Recycling. At KFC, we are as dedicated to the environment as we are to our food and to our customers. We are constantly striving to reduce our environmental footprint, now and in the in future. So be sure to check back with us for more news on our green initiatives. Beloved KFC bucket puts Hamish and Andy in a spin27th July, 2009
Australia’s favourite chicken brand has been in the news for one of its most famous icons: the legendary KFC spinning bucket. It all started when Hamish and Andy, Australia’s popular radio show hosts, received a call from a listener in Gympie. The caller announced on-air that she and her friends had started a Facebook petition to get the big bucket outside their local Gympie KFC to spin again! Always up for a bit of fun and big KFC fans themselves, Hamish and Andy decided to take up the challenge to restore the Gympie KFC bucket to its former spinning glory. The topic of the bucket quickly became front and centre of Hamish and Andy’s show for nearly two weeks. As Listeners were asked for their opinion on the KFC buckets, calls and e-mails poured in from all over the country. Hamish and Andy’s blog, which you can follow the link to below, also received hundreds of comments. It soon became clear that the spinning buckets at KFC were far more than just a landmark, with some even calling them a “Spinning sign of hope”. KFC listened to their fans and began working around the clock to bring back Gympie’s famous icon. The KFC team pulled together the board, franchisees and a technical team to get things moving. Hamish and Andy dedicated time for an official response from KFC live on the 21st of July and even hauled an entire mob of KFC faithfuls into the studio to celebrate. The massive amount of anticipation that had been built up over the previous week was met with a resounding ‘yes we can!’ from the mysterious, yet anonymous, KFC informant “Captain X”. The Gympie bucket shall spin again! As you read this, the KFC team are working overtime to get the KFC bucket at Gympie spinning again, so be sure to watch this space! Click on this link to visit Hamish and Andy’s KFC Bucket blog. KFC rings in new era for the brand16th June, 2009
KFC, Australia’s market leader in chicken, has announced the biggest change to its menu in over a decade with the launch of Cayan Grill - a new and delicious hotplate grilled chicken range. Albert Baladi, Chief Executive Officer of Yum! Australia (KFC’s parent company) said, “2009 is a big year for KFC and today signifies the beginning of a new era for the brand.” “We are contemporising and evolving our menu options and the first step in this evolution is the launch of Cayan Grill. It is the most significant milestone for our brand since our name change back in 1992 and further new menu and store innovations will follow soon,” said Mr Baladi. KFC’s new Cayan Grill chicken fillets are marinated overnight in a new secret blend of the Colonel’s famous Southern herbs and spices then seared on a hotplate grill so they are bursting with flavour from the inside out. Commenting on why the brand is launching Cayan Grill, Mr Baladi said, “We have responded to our customers who have told us they’d love to see a grilled chicken range from KFC. After 18 months of perfecting our unique recipe we are now able to offer our customers this choice whilst delivering the most delicious, tastiest and freshest chicken available.” “We believe we will become as famous for grilled chicken, as we are for fried,” stated Mr Baladi. A fillet of Cayan Grill has less than 2g of fat and less than a 1g of salt. Cayan grill is available in your favourite Burger or Twister:
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