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KFC & The Madden Brothers celebrate Good TimesIf you require high resolution images please contact Jessica de Boer on 02 9291 3325 / jessica.deboer@edelman.com Sydney, Australia – 27 November 2012 – KFC Australia has announced it will partner with Joel and Benji Madden to launch the KFC Good Times campaign, an initiative aimed at celebrating why life in Australia is ‘So Good’. Through the Good Times campaign, Aussies will have the opportunity to provide Joel and Benji with inspiration to record a song that expresses what it means to have a good time in Australia. Nikki Lawson, Chief Marketing Officer at KFC Australia said there are a lot of things that make Australia such a great country. “As someone who has recently moved to Australia, I’m always in awe of the amazing and wonderful experiences this country has to offer. Over the last few years, fun seems to have been put on hold and we want everyone to rediscover and enjoy the everyday moments and things that make being in Australia ‘So Good’. “KFC is encouraging Aussies to help inspire Joel and Benji, by sharing what it means to have a good time in Australia. People with access to Facebook will be able to visit our page and share their inspiration by submitting a video, story or photo to the Good Times Gallery. “There’s loads of things that make Australia great, spending time with your family or mates, being at the cricket, eating delicious food or enjoying good tunes. We felt this was a great opportunity to team up with Joel and Benji, who like us, love having a good time and enjoy our great tasting food,” Nikki said. The campaign was kick-started tonight, at an exclusive event, featuring a special collaboration performance, of the song Good Times, by Australian rock legend Jimmy Barnes and the Madden Brothers. -MORE- The Maddens will regularly visit the Good Times Gallery and will use some of the submissions as inspiration. KFC Facebook fans will be able to comment and vote on the content they think is most inspiring. On Australia Day (26 January 2013), the Maddens will perform the song live and exclusively at the KFC International Twenty20 cricket match at ANZ Stadium. The song will also be made available to KFC’s Facebook fans on 25 January 2013. The Maddens and some of Australia’s well known cricketers will also feature in a series of television commercials that will be broadcast nationwide from Tuesday 27 November 2012. For more information about the Good Times campaign visit www.facebook.com/KFCAustralia KFC is now using Canola oilKFC has switched the Oil they are cooking with and introduced Canola Oil, sourced entirely from Australian farmers. Please click on the links below to see the latest articles on the news. The Colonel chooses our local oil25 May 2012KFC buckets palm oil23 May 2012Canberra Times, Canberra22 May 2012KFC spells a big boost for Australian canola growers The Weekly Times17 May 2012Australian Financial Review14th May 2012Farmers in for a finger-lickin’ bonanza The Age, Sydney Morning Herald, Brisbane Times and WA Today15th May 2012http://www.smh.com.au/national/kfc-plans-to-fry-with-the-good-oil-20120514-1yn2t.html Stock Journal14th May 2012Prime715th May 2012http://au.prime7.yahoo.com/n4/news/a/-/local/13693076/good-oil-sizzles-in-kfc-deal-video/ For all media enquiries please contact Tracey Yong on the below. KFC INTRODUCES HOMEGROWN CANOLA OIL16 May 2012KFC Australia today announced they will be introducing canola oil to cook its freshly prepared foods, sourced entirely from Australian farmers. The oil will be rolled out across KFC’s Australian stores by the end of May, delivering the same great taste people know and love. KFC is supporting local Australian farmers, using HOCAN, high-oleic canola oil developed to keep the iconic KFC taste. Nikki Lawson, Chief Marketing Officer for KFC Australia, is proud to announce the brand’s ongoing investment in the Australian economy. “KFC is proud of the association we have with Australian farmers across the spectrum of our menu. Our entire range of chicken and all our fresh produce is homegrown and locally sourced. Our move to canola oil deepens our commitment to providing our customers with the best quality food, grown and cooked in our own backyard,” said Ms Lawson. KFC has been trialing the new oil in Tasmanian stores since October 2010 ensuring its chicken keeps the iconic KFC taste. The canola will be sourced from reputable Australian suppliers, including Cargill, MSM Milling and Integro Foods. “We are delighted that KFC is sourcing 100% of its canola oil from Australian farmers. This is a great vote of confidence in the Australian industry,” said Stuart Roberts, managing director of Integro Foods, a division of Goodman Fielder Limited. “KFC’s decision to switch to high-oleic canola oil 100% sourced from Australian farmers is great news for consumers and the Australian industry. “Australian consumers increasingly want to be able to make informed decisions about their food, expecting companies to be transparent about where their food is sourced and how it is cooked. Cooking with high quality oil sourced solely from Australian farms is a fantastic example of a company listening to its customers and delivering on their expectations.” Canola farming is a $1.6billion industry in Australia with the 2011/12 season turning over 3 million tonnes of canola. With over 10,000 Australian farmers growing canola, KFC is investing in the local economy to deliver homegrown, high quality food. “By late-May 2012, all our stores across Australia will be using canola oil to cook our great-tasting chicken. At KFC, we are continually looking at new ways we can support our local community and deliver quality food to fellow Australians,” said Ms Lawson. In early 2012, KFC also introduced fresh salads and free range chicken options to its menu as part of a wider initiative to deliver great-tasting food to Australians. For all media enquiries please contact Katy McMillan on the below. KFC TO APPEAL COURT JUDGMENT IN SAMAAN CASE20th April 2012KFC Australia has confirmed it will appeal Friday’s judgment (20 April 2012) in the NSW Supreme Court which found KFC was responsible for causing the salmonella poisoning of a young girl in Sydney in 2005. The family of Monika Samaan had sought compensation from KFC claiming Monika had become ill after eating a chicken Twister purchased from a Sydney store in October 2005. KFC denied the claim however, following a four week trial in the NSW Supreme Court in 2010, Justice Rothman has now found in favour of the Samaan family. KFC Australia’s Chief Corporate Affairs Officer Sally Glover said: “This is clearly a very tragic case but we are deeply disappointed and surprised by the judge’s decision. “We believe the evidence showed KFC did not cause this tragedy and, after reviewing the judgment and seeking further advice from our lawyers, we have decided to appeal Justice Rothman’s decision. “We feel deeply for Monika and the Samaan family however we also have a responsibility to defend KFC’s reputation as a provider of safe, high quality food. “In fifty years in Australia, KFC has earned a reputation for having the highest food safety standards and we will continue working to ensure that record is maintained,” she said. “Given the matter will now be on appeal, it is not appropriate that we make further comment at this time.” she said. For media please contact Dan Blyde on 0400 001 915 NEW KFC ADVERTISING CAMPAIGN EXPOSES SCORCHING CHICKEN PATTY Sydney, Australia – 13 December 2011 - KFC Australia yesterday launched a cheeky advertising campaign that exposes the quality of its competitors’ processed chicken patties. Using colourful puzzle blocks to show how its competitors build, break apart and fuse together a chicken patty, the TVC highlights the superior quality of the chicken in KFC’s Zinger® burger. Nikki Lawson, Chief Marketing Officer, KFC SOPAC, said the new advertising campaign which is being rolled out nationally across television, radio, digital and print channels this week, was developed to reinforce that KFC cooks with 100% chicken breast fillets from trusted, local suppliers. “There are currently a lot of chicken claims out there. This advertising campaign clears the air and demonstrates how KFC prides itself on delivering 100% whole, chicken breast fillets cooked in store by our dedicated cooks. This commitment to great tasting authentic chicken is part of our heritage and our DNA, passed down from the Colonel to generations of Australians. “In fact, we are so confident in the superior quality and great taste of our chicken products that this week we invite Australians to taste it for themselves. Visit your local KFC store on Thursday and when you purchase a Zinger® burger we will throw in a regular chips and drink on us.” The deal will run all day on Thursday 15 December at KFC stores right across Australia. The advertising creative was developed by Ogilvy in partnership with MediaCom. To view the TVC online visit: http://youtu.be/dHYW55xvwho For more information about KFC visit www.facebook.com/KFCAustralia or www.kfc.com.au/ For further information, please contact Edelman: The Colonel Has a New Secret: KFC Discovers Unpublished “Food Autobiography” Written by Colonel Sanders Four Decades Ago Hidden in Archive Storage FacilityAnnouncement of Rare Autobiography Comes on 11/11/11, a Significant Date for the Brand Known for 11 Herbs and Spices; Book Includes Colonel’s Life Lessons Plus a Collection of His Favorite Home-Style Recipes Collected Throughout His Lifetime
Sydney, Australia, 11 November, 2011 – KFC, the brand famous for 11 herbs and spices announced today that it has discovered an unpublished “food autobiography” of the company’s founder, Colonel Harland Sanders, hidden in the company’s Louisville archival storage facility for the past 40 years. The original autobiography provides an authentic look into the life of the world’s legendary entrepreneur and is centered on his passion for food, hard work and the importance of home-style country cooking. In it, the Colonel shares his personal memoirs and perspectives, life lessons, anecdotes and stories about everything from food to family, business, hard work, customers and franchisees and importantly, some of his own favourite personal recipes. An excerpt from the opening chapter reads: “This is a new kind of book. There’s never been another written like it as far as I know. It’s the story of a man’s life and the story of the food he’s cooked and eaten, running right along with it. The food I’ve liked, the work I’ve done and the way I think are all the same thing. I’m going to tell how I grew up and at the same time how you can have the kind of food I grew up on. I’m making room in these pages for real old-time American country and farm cooking before it’s forgotten. I was a farm boy and lean toward farm cooking. To me, my recipes are priceless.” The Colonel learned to cook down-home, country-style food at an early age from his mother and carried those skills with him throughout his life. In the “food autobiography”, he shared for the first time his personal collection of favourite recipes that he gathered and perfected over his lifetime, including his very first recipe to make light bread which he mastered at age seven. A range of dishes are included for breakfast, lunch and dinner, with instructions on the right way to make biscuits, pancakes, omelettes, casseroles, pies and much more. One of his goals for the unpublished book was to provide inspiration and practical lessons for the home cook as well. “We’ve uncovered a new secret of the Colonel’s and we want to share it with millions of KFC fans around the world,” said Roger Eaton, Chief Executive Officer, KFC Corp. US “Colonel Sanders was a lifelong cook and sage and his life lessons are just as powerful and relevant today as they were forty years go. He is known for creating delicious home-style meals, developing recipes from scratch and sharing his strong beliefs with friends and family along the way. That’s why we are so delighted to let KFC fans know we will be releasing the ‘food autobiography’ next year,” added Eaton. “Australians have always loved the taste of Colonel Sanders’ original recipe chicken, made with a secret blend of 11 herbs and spices,” said Nikki Lawson, Chief Marketing Officer, KFC Australia. “We look forward to sharing more great-tasting recipes with Australians in the coming months.” At the age of 65, Colonel Sanders turned a $105 Social Security check into a global chicken empire and until his death at the age of 90, traveled 400,000 kilometres a year visiting KFC restaurants worldwide. The original manuscript for the “food autobiography” was discovered by accident by a 30-year veteran of the company who immediately realised the value and significance of the find. The Company believes that if someone less knowledgeable about the brand had found the document, it likely would have stayed in the archives and remained undiscovered for years. The original “food autobiography” has been put in the KFC’s vault, next to the Secret Original Recipe®, which the Colonel made famous. About KFC About Colonel Sanders Australian Media Enquiries: Dan Blyde KFC AUSTRALIA FIRST TO REMOVE TOYS FROM CHILDREN’S MEALS25th August 2011KFC Australia has taken the industry lead by announcing that it will no longer provide toys with any children’s meals. KFC Corporate Affairs Manager, Zac Rich, said giveaway toys had been introduced during a very different era but the concept had now had its day. “From KFC’s point of view it is definitely time to move on. We think the idea of toys being given away with meals has had its day and we’re pleased to be taking the lead in removing them,” he said. “For three years now, KFC has taken a very clear position to not advertise or actively promote our children’s meals but this is the next step in removing so-called pester power at our stores altogether. “KFC was a founding member of the Australian Quick Service Industry Initiative for Responsible Advertising to children and the withdrawal of toys continues our commitment to the principles we signed up to. “We hope this decision today will support parents in making dietary decisions on behalf of their children which aren’t influenced in any way by pressure to choose the meal that has a toy,” Mr Rich said. Stores across the country have been advised that, effective immediately, toy stocks will not be replenished. Some KFC outlets have already run out and others will exhaust their stock shortly. KFC Australia’s decision to remove toys is one of a number of initiatives the company has been rolling out to encourage more responsible food choices and improve the nutritional profile of its products. Other initiatives include
Further information about KFC Australia KFC is the second largest Quick Service Restaurant brand in Australia. We have over 600 stores across the country – in KFC Australia owns and operates 160 stores with the remainder owned by our community of 53 franchisees. We employ around 20,000 people and are a Registered Training Organisation, investing over $300,000 in training and nearly $650,000 in training incentives annually. Media Contact: Dan Blyde KFC The DoubleMedia Release28 March 2010Ultimate man-time meal hits Australia as KFC bring’s ‘The Double’ down under KFC has answered the call from fans with today’s announcement: ‘The Double’, the first-ever bun-less burger that smashed sales records in the United States and Canada, will be available in stores across Australia this week.Featuring two tasty fresh 100% breast fillets, two slices of cheese and bacon, The Double will appeal to young men left unsatisfied by traditional burgers. As one of the ‘manliest’ burgers around, KFC is marking the launch with a ‘Month of ManTime’ in which Australian men are encouraged to enjoy and spend more time with their mates. Beginning March 30, the day ‘The Double’ is available in stores nationally, this one-month celebration couldn’t have come at a better time. New research reveals 91 per cent of Australian males look forward to ManTime. Yet men who are married or in a relationship are less likely to say they get enough ManTime than men who are single. Even more interestingly, ‘bromance’ is alive and well in Australia with one in five men saying they’d rather have ManTime than sex! ‘The Double’ – The Manliest Meal Perfect for the occasional ManTime meal, ‘The Double’ is a first-of-its-kind menu option for Australia. The burger features the great taste KFC is known for – without the bun. Available in two varieties,’The Double’ Original includes two tasty fresh 100% Original Recipe breast fillets, two slices of cheese, bacon and Smoky BBQ sauce, and ‘The Double’ Zinger features two crunchy fresh 100% Zinger breast fillets, two slices of cheese, bacon and KFC’s famous Supercharged Sauce. KFC Australia’s Chief Marketing Officer Nikki Lawson says, “We’re really excited to be bringing this product to Australian shores. As one of the most successful burgers in KFC history, with more than 15 million sold globally to date, we believe this product will satisfy the appetites of fans across our country. We’ve only brought it down under for a limited time so make sure to grab your mates and head in store to try one.” With 47 grams of protein but less fat than most popular burgers, ‘The Double’ Original is an option for times when men are with their mates, are hungry, and need something to satisfy the hunger a regular burger simply cannot fill. With the majority of men saying ManTime happens only once aw eek, this cheeky treat will definitely satisfy. ManTime is for Mates KFC’s research has confirmed that not only is ManTime a reality, more than 90 per cent of Aussie men look forward to it – a time when blokes just get to be themselves and spend time alone or with their mates. MEDIA RELEASE Research also revealed that a favourite ManTime activity is eating. And manly eating just wouldn’t be the same without meat – three out of four men thought their idea of a perfect ManTime meal had to include meat, and that same percentage looked forward to choosing what they wanted to eat. With this in mind, KFC felt they had a duty to provide a manly meal for the men of Australia and provide the ultimate ManTime indulgence – The Double, the burger of choice for the men of Australia. In addition to ‘The Double’ being available for four weeks in mainland Australia and six weeks in Tasmania, KFC is encouraging men to hang out with other men, and just be men, by celebrating Month of ManTime from 30 March to 26 April. KFC will offer great ManTime prizes on its Facebook page. The Win ManStuff competition invites you to: - Grab The Double at any KFC store Launch timings The Double will be available in Queensland from today, and will be available nationally on For comment on ‘The Double’ launch contact: Lena Sachs Danny Wong For Corporate Affairs/Regulatory enquiries: Zac Rich KFC Big Bash Club CompetitionWinners Announced17th January 2011KFC has continued its support of community cricket in Australia this year by giving cricket clubs the opportunity to win Twenty20 tickets, merchandise and big bucks. Clubs entered by visiting the KFC website and explaining in 25 words or less why their club deserves the prize. The competition closed on 26th December 2010. KFC would like to thank all entrants and congratulate the following prize winners: Grand Prize Tier 2 Prize: Spreyton Cricket Club – TAS Runners-Up Prizes
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