KFC rings in new era for the brand
16th June, 2009
KFC, Australia’s market leader in chicken, has announced the biggest change to its menu in over a decade with the launch of Cayan Grill - a new and delicious hotplate grilled chicken range.
Albert Baladi, Chief Executive Officer of Yum! Australia (KFC’s parent company) said, “2009 is a big year for KFC and today signifies the beginning of a new era for the brand.”
“We are contemporising and evolving our menu options and the first step in this evolution is the launch of Cayan Grill. It is the most significant milestone for our brand since our name change back in 1992 and further new menu and store innovations will follow soon,” said Mr Baladi.
KFC’s new Cayan Grill chicken fillets are marinated overnight in a new secret blend of the Colonel’s famous Southern herbs and spices then seared on a hotplate grill so they are bursting with flavour from the inside out.
Commenting on why the brand is launching Cayan Grill, Mr Baladi said, “We have responded to our customers who have told us they’d love to see a grilled chicken range from KFC. After 18 months of perfecting our unique recipe we are now able to offer our customers this choice whilst delivering the most delicious, tastiest and freshest chicken available.”
“We believe we will become as famous for grilled chicken, as we are for fried,” stated Mr Baladi.
A fillet of Cayan Grill has less than 2g of fat and less than a 1g of salt.
Cayan grill is available in your favourite Burger or Twister:
© 2011 KFC